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Clothes for a Cause

September 30, 2011

courtesy of

By Brianne Harrison Moore

Quick: What’s cuter (or at least as cute as) a puppy? Perhaps an adorable toddler wearing a puppy-themed onesie? And what if that onesie also helped support homeless animals? Pretty great deal, right?

Realizing the potential, Hoboken resident Pamela Pinta and her cousin, Laurene Parlatore, combined their love of children and animals and their desire to give back to create, an online children’s boutique with a mission. A portion of every sale is donated to animal shelters in need all over the country. The company has even recently stepped up and sponsored a dog that became ill shortly after being rescued and needed medical treatment.

The plight of homeless animals is one very near and dear to Pinta’s and Parlatore’s hearts: the “Annie” in the name is a golden retriever Parlatore and her husband adopted from Almost Heaven Golden Retriever Rescue and Sanctuary. The cousins have been adopting rescue animals for years (Pinta tends to focus on cats while Parlatore leans towards canines). Aside from donating money to rescues, Anniewear regularly posts stories of animals in need and adoption success stories on the site’s blog.

And in case you were wondering—the items for sale on are adorable. Pinta and Parlatore are committed to selling unique, high-quality items that also all happen to be animal themed. There’s a wide range to choose from: cute PJs, daywear, footwear, blankets, bath towels, toys, bibs, hats, pacifier and bottle holders, diaper bags, and books. So, if you have a new baby or a toddler in your life and love animals, I recommend you check out Anniewear and do some good while you shop!

One Comment leave one →
  1. September 30, 2011 9:51 am

    Love the shout out! Thank you

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